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UKTI GENERAL EXPORT COMMUNICATIONS REVIEW


UK Trade and InvestmentAre you communicating well with your global clients?

  • Do you get orders from other countries?
  • Can international customers understand the products & services you are offering?
  • Do you understand the different business cultures and practices in your target markets?
  • Can you answer enquiries from your overseas customers in other languages?

It is crucial to support your export strategy and plans with good international communications, whether that may be marketing materials, a face-to-face client presentation or attending an international trade show.

International communications can be designed to attract and convert new international clients

UK Trade & Investment’s Export Communications Review (ECR) can help you improve communications with both English and non-English speaking export markets by reviewing all aspects of communication with them, bringing more international customers and export turnover.

With a specific overseas market or export activity in mind, the ECR will review elements of your written and spoken communications against international best practice and give you practical recommendations on how to improve your existing communications for some of the following documentation and activities:

  • Press releases and marketing materials
  • Technical documentation and manuals
  • Training manuals and courses
  • Catalogues and packaging for international audiences
  • Preparation for and representation at an overseas trade show or exhibition
  • Preparation for a presentation to an international audience
  • Running a meeting with international customers
  • Making telephone or Skype calls across cultures
  • Sending emails to contacts in other countries.

Your company can benefit from a series of Export Communications Reviews to support the development of your international business

Each review includes:

  • A thorough assessment of your communications against international best practice
  • A visit to your company by an accredited consultant
  • A full written report with recommendations for action.

An Export Communications Review really works!

“The Review has had a wide impact as we have used the same approaches for other overseas markets. It has certainly increased my confidence in dealing with worldwide markets.”  Supreme Music, Recoverworld Label, Brighton, UK

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